eCommerce consultants are vital to the modern business scene. These online business experts analyze a store, look at its position within a particular industry or vertical, and devise plans on how to boost eCommerce sales.
Several agencies, software companies, service providers, and professionals are turning consultants - and they want to sell their expertise to companies.
However, the digital sale is an ever-changing setting. To cater to its transforming requirements, there needs to be a comprehensive understanding of the different strategies that a business can use to promote its products on various platforms.
While there are many opportunities to make a fortune, it's a safe bet that you'll face just as many challenges when you want to grow YoureCommerce strategy consulting business.
To navigate these roadblocks as a strategist, take a look at some top tips below to take your eCommerce consulting business to new heights.
Defining the company's unique selling position (USP) is a crucial step in your eCommerce consulting business.
The USP should clarify what makes your business different from your competition, why a customer should hire you as a consultant, and what your company offers that the competition can't. Identify your unique proposition and create sales pitches that stand out.
Creating personal branding is critical in the consultancy business. Create a professional website and always make it a habit to write blogs that can prove you are a thought leader. Create and manage your social media and professional profiles so that it showcases your edge over others in your area of expertise.
As an eCommerce consultant, you should not let go of any opportunity to network. Attend meet-ups and events related to your client's industries besides participating in events/ seminars where you can share helpful content related to your niche.
In an ever-changing digital landscape, learning is critical. You need to be a continuous learner and push your limits with each opportunity. Constantly be on the lookout for new opportunities and put yourself out there.
For your consulting company to grow, you need to onboard high-quality and relevant clients. But when there are billions of platforms and marketplaces, identifying your potential client is a challenge.
There are B2B contact providers who give access to direct dials and email addresses so that prospecting becomes easy. Verified professional and business profiles with detailed information about prospects and direct access to decision-makers can impact your accounts in a more significant way.
To speed up the growth of your consulting business, you should be able to access data that gives you the breakup of each marketplace customers are selling on. This saves time by cold calling and trying to find customers that fit your niche.
Today, strategists can determine high-quality eCommerce leads in a myriad of ways, including targeted website lists based on the platform, industry, or marketplace. To make the most of your sales and marketing efforts, look for a source that provides easy-to-download lists of stores. This should lead you to trustworthy convertible businesses.
The challenges faced by digital businesses at different stages will vary drastically. To get your clients' businesses ahead of the curve, you need to have a comprehensive idea so that you can work with all kinds of companies.
When thousands of web stores and services are available, analyzing every channel before picking the right plan for your client is thoroughly inconvenient and time-consuming. In such cases, data science has become a go-to solution for every industry.
Data science offers deep intelligence about customer traffic, industry, technology practice, key decision-makers, and more. Each sector uses data science for different purposes - and you can apply it in one way or another to create an impact.
For most consultants, data science is essential for creating personalized product recommendations for their clients. Beyond that, it facilitates predictive forecasting based on previous sales, economic indicators, customer searches, and demographic data.
With the power of data, you can determine customer behavior and shopping patterns for your clients. Studying consumer behavior enables marketers to understand what influences consumers' buying decisions.But when accessing data, ensure it is not outdated or comprises stores that are not worth trying to sell to.
A major challenge for eCommerce consultants is the availability and choice of the right tools and processes. Be it building an online go-to-market strategy for your client or re-platforming their current digital commerce solutions - you need standard processes.
Not having a clear and direct process can confuse your clients, hurt your reputation, and eventually drive you out of business. To prevent your consultancy from crumbling under the weight of timelines, stick to a proper structure. Your business should follow a methodical approach - right from onboarding new clients to tracking deliverables.
As an eCommerce strategy consultant, you would rely on various apps for communicating with your customer base and managing your projects. It also helps to find the right tools for invoicing and bookkeeping so you can keep track of cash inflows.
eCommerce consultants and strategists play a critical role by identifying gaps in the client's business model and develop a robust plan to promote product sales.
Consultants seeking to improve their clients' revenue and profitability need not tear down data silos to spot sales trends. They can find actionable insights on online database sites for Magento, BigCommerce, WooCommerce, and Shopify Stores, among others.
Leveraging these quality leads can not only help you guide your clients on how to increase eCommerce sales but will also help you source the right clients and partners for your consulting firm. This way, you'll have the knowledge you need to get ahead in the eCommerce space and grow your business.