The unprecedented COVID-19 pandemic reached into
everyone's lives last year and drastically affected the
global economy. Despite these challenges, Amazon has
managed to come out on top.
From a revenue base of $246 billion in 2017 to a whopping
$470 billion in 2021, the leading eCommerce company has clocked sales at a
CAGR of 14%.
To succeed as an Amazon seller, you need to know the
details behind the numbers in terms of demographics,
geography, and so on. Here is all the information you
General Statistics About Amazon
Before you become an ace Amazon seller, you need to
understand the opportunities it offers and the challenges
you are likely to face.Here are some facts about Amazon
Rising Market Share
Amazon is only the second company after Apple to cross
the $1 trillion market capitalization.
It is expected to achieve
39.7% of the US market
$302.36 billion by 2021.
Its net revenues have gone up from
$135 billion in 2016
to $280.52 billion in 2019, generating a CAGR of 20%!
$339 billion, it is third globally in gross merchandise value
terms. This metric is important since it measures fees
charged and the gross sales of an eCommerce site.
Amazon is expected to capture
50% of the US retail eCommerce market
in 2021, up from 47% in 2020.
Increasing Product Range
While companies globally were downsizing, Amazon added
people to its 1.2 million-member workforce.
50 cents on every dollar
spent online by shoppers.
It has a presence in more than
apart from the United States.
Statistics for Sellers and Users
It is the preferred platform for online sellers and users.
Not only will these figures help you understand consumer
preferences, but you can also provide numerous product and
service options to your customers.
10th globally in terms of online traffic.
The bulk of Amazon users are Americans (62%).
3.1 billion visits through mobile and desktop devices in the second half
Amazon products are preferred by
When it comes to new product searches, Amazon is at the
top of the table with
For product reviews, Amazon is the clear leader, with
79% of visits
with social media ranked at the bottom with 7%.
It's the preferred choice for checking prices, with
82% using Amazon.
The conversion rate for the first product on the Amazon
landing page is
Attracts Both Buyers and Sellers
25% of the
9.7 million sellers on Amazon
are active. It's possible for
A mazon sellers
to clock sales of over $100,000, but reports show that
the number of such representatives is under 10%.
Price is the biggest draw (62%) for consumers choosing products on this platform, and
reviews account for 23% of consumers.
of serious buyers choose Amazon.
Gen Z and Prime subscribers make the most frequent
purchases on Amazon.
Statistics for Amazon Prime
The best way to hook customers is exclusive deals, and
Amazon has leveraged this concept with its 'Prime
Offering.' Apart from free shipping, customers can look
forward to Prime video, jaw-dropping deals on Prime Day,
Soaring Prime Subscriptions
Prime Members comprise
of the total Amazon customer base.
of the population have a Prime Membership, Amazon has
Renewals for Prime Membership is
Prime Spending Analysis
The average dollar spend for Prime Members is
against $600 by non-Prime members.
Most members (83%) prefer the free-two day shipping features.
The highest frequency of buying (48%) is found in Prime customers.
Subscriptions from Prime in Q3 of 2020 were
$6.5 billion, and the reason for the success is its 2-day free
shipping offer. It proves Amazon's constant efforts to
Statistics for Amazon Prime Day
To make the deal sweeter for its Prime Members, Amazon
celebrates "Prime Day", an exclusive shopping experience
just for the Prime user category. However, it is a limited
period offer for 36 hours.
Here are some statistics to confirm the success of this
Sales generated on Amazon Prime Day in 2020 was
It was the preferred choice for holiday gifting for
Amazon FBA Statistics
Fulfillment by Amazon or FBA is another successful
innovation by Amazon. Third-party sellers can provide
customers a unique Amazon experience to their customers.
This feature is used by
94% of sellers.
Statistics for Amazon Echo and Alexa
Alexa and Echo define convenience, the foundation of
Amazon services. The market for smart speakers is
dominated by Amazon, with an almost
market share. These devices are also facilitating sales.
Statistics for Amazon Web Services
Amazon has leveraged its popularity for eCommerce services
and forayed into web services offering cloud
infrastructure support. It is the leader in cloud
infrastructure services, with AWS controlling
of the market combined with an annual growth of
Web Services contribute the most to the share of
billion in sales. AWS is the biggest contributor to
websites that use AWS worldwide.
Amazon tops the list of global cloud services, with a32%
You need detailed information about the buying pattern of
users to become an ace sales rep at Amazon. You can get
features like Amazon Prime, Fulfillment by Amazon, and
more to give your customers an unforgettable experience.
The Amazon advantage will get you a larger customer base
and higher sales. If you want to get more qualified leads
for your sales,
is a brilliant solution that collects, selects, and
organizes the details of millions of online stores.